Corporate Photo Portfolio
Portraits of entrepreneurs are of course business portraits. Especially with executives, portraits are commissioned not only by
the companies themselves, but often by magazines to accompany an interview, a statement or a report. With such editorial photos,
a little more ambience is expected. This can be your own office, an interesting part of the company or something symbolic.
It is an advantage if the photographer knows and takes into account the subtle differences between a pure business portrait
and the visualisation of the corporate brand.
What does employer branding photography mean? Aren't they just employee portraits? No. It is not only due to a lack of skilled workers
that companies today are forced to present themselves as attractive employers. This is done in a particularly impressive and credible way
by taking photographs of real employees in their authentic working environment. It is the photographer's task to capture the atmosphere
in a company in a visually convincing way. And sometimes, an uninspiring job description is made much more attractive by a spectacular photo of the workplace.
What is the difference between business portraits and employer branding? The typical business portrait is about the portrayal of a person mentioned by name. Customers, but also colleagues in the company should know who they are dealing with. Photography can be used to create a clearly personal contact, for example during phone calls. Business portraits are used for PR purposes, corporate publishing also on the online presence, up to company identity cards.
Portraits of entrepreneurs are of course Business Portraits. Especially with...
Rodrigo's Sourdough Bakery
What does employer branding photography mean? Aren't they just employee portraits...